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TWIRL : India’s First Brand That Buys Back ALL Of Its Clothes to Promote Sustainable Fashion !

September 21, 2017


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There’s a brand new online boutique with classy Indo-Western clothing and accessories – Twirl. And, they are India’s first brand that buys back all of their clothing to promote sustainable fashion, through upcycling, rewards programs that allow people to sell back all of their clothes so nothing gets wasted, and they also donate clothes to those in need. “We want customers to keep their wardrobe new at all times, while also minimizing wastage in the process,” said Sujata Chatterjee, CEO of Twirl. “Look good. Feel good. Do good. That’s our philosophy.”

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Beauty Events Lifestyle Vega

Vega Beauty – Select City Mall, Saket, Delhi | Store Launch

September 18, 2017


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Vega is not an unknown name in Indian market and I may not be wrong in saying that many of us already use a lot of its tools and products in our daily routines and swear by them too. The brand has been expanding in terms of its product range as well as physical presence across India and recently it opened its newest store in Select City Walk Mall, Saket. This not only has made the availability of their products more convenient to the consumers but also allows one to experience all kind of appliances there and then, thus rendering them to choose in an effective manner. This store is located at the outer premises of the Select City Mall and has a variety of items available. Off late, I got a chance to see how the store looked and what all it had to offer , so let me share my experience of the visit.

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Beauty Events Fashion Home Lifestyle VLCC

VLCC Couture Bridal Look of 2017 !!

August 16, 2017


VLCC Make-Up Simply Awesome, one of the biggest beauty & fashion event organized by VLCC held on 12th August, at Roseate House , Aerocity , showcased some of the best bridal makeup looks for the coming wedding season. Designers like Anjalee And Arjun Kapoor unveiled their latest bridal collection exclusively on this event. Bridal couture and bridal makeup are like match made in the heaven & they both complement each other and I was lucky enough to get a chance to be a part of such a grand evening.


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Events Fashion Home Lifestyle

Manav Gangwani presents his latest collection “India @ 70” at ICW 2017 !!

July 26, 2017


Disha Patani showstopper for Manav Gangwani at ICW 2017..


Master couturier and one of the leading names in the fashion fraternity Manav Gangwani, presented his latest couture collection “India @ 70” at India Couture Week 2017. This show was an off site show held at the enchanting Lodhi Hotel in New Delhi. Disha Patani, new rising star of Bollywood was the showstopper of this show. Disha looked spectacular in MG’s grand creation, she adorned a black tassel blouse with an intricately embroidered lehenga.

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Events Fashion Home Lifestyle

Yuvraj Singh launches his sports lifestyle brand YWC on Jabong !!

March 30, 2017

Hey Everybody ! So I got to attend a very interesting, fun filled event for fashion and sports enthusiasts last week where India’s leading fashion e-tailer, Jabong, hosted a launch event with the legendary Indian Cricket allrounder Yuvraj Singh unveiling his sports lifestyle brand YWC on the portal. If you don’t know about YWC (You We Can) yet, then let me throw some light on it and also share the insights from this exciting afternoon laugh


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Beauty Brands Events Lifestyle Vert

Vert celebrates 5 years !

December 11, 2016


How often we wonder that we know our skin’s requirement more than any other person. Vert Natural and Handmade beauty brands offers the DIY (DO it yourself products) to treat yourself to affordable and customizable handmade skin care products in the coming new year. The brand ‘Vert‘ recently celebrated its five years of existence in the market and  is set to launch a customizable skincare range on the counter this new year. The event was held in Hyatt Regency, Gurgaon on 5th December and I got to meet the lady behind the line, Co-founder and Director at Vert, Anupama Malhotra. Also, at the birthday bash there was this counter having beautiful glass jars with the contents in it and Anupama Malhotra herself mixed up the beauty potions and packs for us as per our skin concerns.

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Events Fashion Home Lifestyle

Glamour Redefined with India Runway Week Season 7 Winter/Festive Edition

October 2, 2016


India Runway Week has always been a most awaited event and Season 7 Winter/Festive Edition was a mesmerising extravaganza that displayed the talent of some great experienced and budding fashion designers. It commenced on 16th September at Thyagraj Stadium and continued to build the excitement throughout the weekend. I was lucky enough to attend the event and gather the entire details for you all smile



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Events Home Lifestyle

Asian Paints celebrates ‘World Interiors Day’

June 1, 2016

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All of us have some sort of ideas to decorate our Dream House, some want a pool outside , some want it full of greenery and some want it to look modern. In short, everybody has a plan for how they want their home to look like and interior is something that definitely needs a good planning. Asian paints celebrated ‘World Interiors Day’ with a unique movies-inspired workshop on interiors for consumers on 27th May,2016 at The Color Store in CP which was set up to educate the consumers and interior décor enthusiasts on colours and designs and how it can change their space.

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Events Fashion Home Lifestyle

India Runway Week Season 6, Summer Edition 2016

April 20, 2016

India Runway Week is Asia’s youngest fashion trade event. Each season of the much-awaited IRW introduce new talent and places young Indian designers firmly on the global fashion stage. IRW provides a platform for both established and upcoming talented designers but also introduce fresh designers to showcase their collections. This gives them excellent business opportunities from both bulk and retail buyers. In addition to facilitating the exchange of ideas and networking interactions between designers, buyers and affiliates, the event provides an enriching experience for everyone.

The much awaited fashion extravaganza India Runway Week in association with Big Boy Toyz, Season 6 Summer Edition commenced at Thyagraj Stadium, with Young startup designers.  The opening show was named as “Fashion Startups of India”, this has happened for the first time when a fashion trade event of this level had eight young designer kicking off the ready-to-wear collections for Summer’16 season.


India Runway Week 2016


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Events Fashion Home

Blenders Pride Fashion Tour 2015 , Gurgaon

October 27, 2015



The 11th edition of Blenders Pride Fashion tour 2015 commenced in Gurgaon at the luxurious 5 star hotel ‘The Leela’ on 17th of October 2015 with a press conference with Deepika Padukone where the song ‘Deewani Mastani’ from her upcoming film ‘Bajirao Mastani’ was released. Deepika Padukone also walked the ramp for Anju Modi on the same song for her collection with the ensembles that highlighted marked influences of the traditional Marathi outfits, authentic Persian costumes.

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