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SUGAR The Never Say Dry Crème Lipstick : Review , Swatches

September 13, 2017


With 2017 nearing the end, Sugar is ensuring that its customers have everything that would be needed in the colder days. It has always been a brand which ascertains that the quality is never compromised and with its new launch of ‘The Never Say Dry Crème Lipsticks‘ , it has stayed loyal to the users. Let us learn more about the shades and formulation now.

Price : INR 499

Quantity : 3.5g


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SUGAR claims

If you want the best of both worlds and love to have it all, then the SUGAR Never Say Dry Crème Lipstick is made just for you! Intensely pigmented and long-wearing with a baby-soft finish, its creamy texture effortlessly straddles the line between glossy and matte for an easy, everyday look. The high-colour payoff formula is loaded with Vitamin E that locks in both colour and moisture. A roll-on wonder that saves you from the hassle of prepping, priming and lining your lips – it’s all you need to quickly go from ‘Goddamn’ to ‘Goddess’. Free of mineral oil, lanoline and parabens. Full of vibrant colour that you’re sure to swoon over – try it out, today!


How to Apply

  • Starting from the center of your upper lip, gently slide the lipstick outward towards the corners while paying attention to fill in the arches carefully.
  • On the lower lip, start at one edge and follow the natural curve.
  • Use a tissue to blot out any excess product.
  • Reapply for a smoother and longer-lasting finish.



  • 01 Subtle Island (Muted Brownish Pink)
  • 02 Dial M For Magenta (Deep Magenta Purple)
  • 03 The Brown Ultimatum (Nude Brown)
  • 04 Revolutionary Rose (Rose Pink)
  • 05 Berry Maguire (Deep Berry Red)


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The SUGAR Never Say Dry Crème Lipsticks come in the regular rectangular Sugar cosmetics case covered in a small carton. It has the shade name written at one side of it as well as at the outer packing along with other details such as price, ingredients, quantity etc. Since the cap click-shuts, it stays secured inside the handbag. The plastic body allows one to carry it while traveling however there is no color coding, so it becomes difficult to find out the shades if you own more then one.

These lipsticks have a creamy, feather-light texture that spreads evenly on the lips giving a rich coverage. It doesn’t have an extremely smooth application and thus tend to tug just the tiniest bit but, this kind of waxy nature is what helps them to last longer. It is available in 5 vibrant, highly pigmented shades like – brown, pink, magenta and red etc, that are sure to become your everyday picks. My favorite shade out of the lot is Revolutionary Rose which is a gorgeous rosy pink color. The formula doesn’t accentuate or settles in the fine lines. These lipsticks have a mild vanilla fragrance and are extremely pigmented thus you need just one swipe to get the opaque lips! Despite being highly colorant, they don’t bleed or feather out. They stay on for some 6-8 hours which is quite a decent time for a creamy lipstick because usually creamy lip colors don’t last that long. Because of their formulation, these are not transfer proof, however a gentle blot can easily fix this problem. I also find them very comfortable to wear, unlike the matte lipsticks which makes your lips dry and dehydrated after few hours of application. The shade range goes beautifully on the Indian skin tone and there isn’t any color that you can’t carry off. I am already smitten with this new launch by Sugar and would recommend you to try them out as well. smile

Buy here.





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Wearing 03 The Brown Ultimatum


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Wearing 02 Dial M For Magenta


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What do you think about these lipsticks? Do you have any favorites?  smile



*PR Sample


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  • Reply Anubhuti September 15, 2017 at 9:00 am

    Awesome swatches…Loved you makeup look as well, do a tutorial on them… :*

  • Reply Mariyam September 17, 2017 at 10:38 am

    The shade The Brown Ultimatum has made me drooling 😍

  • Reply Shivi September 17, 2017 at 12:20 pm

    Such gorgeous shades! Loved your eye makeup in these looks, Purva smile

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