Hey Everybody ! So I got to attend a very interesting, fun filled event for fashion and sports enthusiasts last week where India’s leading fashion e-tailer, Jabong, hosted a launch event with the legendary Indian Cricket allrounder Yuvraj Singh unveiling his sports lifestyle brand YWC on the portal. If you don’t know about YWC (You We Can) yet, then let me throw some light on it and also share the insights from this exciting afternoon
YWC is a brand inspired by the life of Yuvraj Singh, who lived his dream and made his country proud, dared to dream again in his battle with cancer and inspired millions through his comeback. The brand is Yuvraj Singh’s own label and is an offset of his foundation ‘YouWeCan’ – An NGO dedicated towards working for cancer related causes, funding education for cancer surviving kids and much more and therefore a percentage of revenue from all YWC sales goes toward funding the foundation and enabling it to carry out its good work sustainably.
The event was held at the JABONG’s office in Gurgaon where Yuvraj unveiled the YWC collection along with Gunjan Soni, Head of Jabong and Rahul Taneja, Chief Business Officer, Jabong. He mentioned about YWC being built around the ethos – Live, Dare and Inspire – and aims to motivate individuals to fight against insurmountable odds, have courage and make fighters out of all of us. He also expressed that he would like YWC to continue to reach a wider sect through its association with Jabong as it has a dedicated base of sports-loving and fashion-forward shoppers and will be an excellent platform for YWC to connect with more individuals and inspire them to have the grit and determination to overcome unassailable difficulties.
Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong said, “Yuvraj has won extraordinary battles against all odds and has always managed to come out on the top. Be it his comeback from the ACL tear or his fight against cancer, Yuvi has constantly proved that hard work and determination conquers all. We are excited to bring on board, a brand such as YWC to our portfolio of sports lifestyle products, the spirit of which will surely resonate with the shoppers on Jabong. A significant percentage of revenue from all YWC sales goes toward funding Yuvraj’s Foundation and it gives us immense pleasure to be a part of this great cause.”
YWC will be available on Jabong and will offer a variety of products for men and women such as t-shirts, joggers, track pants, jackets & hoodies ranging from Rs. 600 to Rs. 1500.
We also had a few pictures with Yuvraj and it was a delightful experience to have met him in real. I am sure of getting a few pieces for myself. What about you ?