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VLCC celebrates 15 years of Anti-Obesity day with ‘Standup India’ campaign to battle obesity

December 1, 2016

 

Leading wellness and beauty brand VLCC Health Care Ltd celebrated 15 years of its Anti-Obesity day with the ‘Standup India’ campaign – a public awareness initiative that encourages people to be more active in their daily lives through the simple act of standing up.

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VLCC’s month-long drive through November 2016 focused on promoting healthy lifestyle habits. The Standup India campaign initiatives included health camps, mass counselling sessions and talk-shows with health experts.

 

Obesity is a growing problem in India. Rapid urbanization, physical inactivity and access to fast food have contributed significantly to increased cases of obesity. A high body mass index leads to other serious metabolic disorders including diabetes, hypertension, cardiovascular disease and even some types of cancers.

 

Speaking on the occasion, VLCC Founder, Mrs. Vandana Luthra said, “Obesity is a lifestyle-related disease and is associated with many health problems, including blood pressure, diabetes, and cardiovascular ailments. At VLCC, we understand that physical activity and eating right can help a person reduce excess body weight. Therefore, we have focused our efforts through constant research and study, to understand the underlying factors that cause obesity, its impact on an individual’s health and then recommend the best solution as part of preventive healthcare. This campaign is another step in VLCC’s ongoing efforts to make people aware of a healthier lifestyle and ensure a better quality of life. ”

 

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Today, nearly 30% of the world’s population is either obese or overweight. India ranks third in the global hazard list of top 10 countries with highest number of obese people. Experts say the prevalence of obesity is greater in urban areas, and women are more affected than men. Not just that, obesity among children and adolescents too is rising rapidly. Due to the increased risk of morbidity and mortality, obesity is now being recognized as a disease in its own right in India.

 

VLCC’s Anti-Obesity campaign has evolved into a larger movement, which has gained momentum as a public health campaign. The brand has also established Orange Pledge, where people can enroll for their commitment to the cause. The “Orange Dot” is an icon representing the brand’s ongoing fight against obesity. Taking the Orange Pledge (www.orangepledge.com) means one agrees to fight obesity and lead a healthier life.

 

Log on to www.orangepledge.com to take the orange pledge to fight obesity today.

 

XX smile 

Purva

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19 Comments

  • Reply AlifyaLifestyle December 1, 2016 at 11:07 pm

    Thanks for sharing! smile

    http://www.alifyalifestyle.com/

  • Reply vidya December 2, 2016 at 6:48 am

    Thanks for sharing it with us.

    • Reply Purva December 7, 2016 at 5:11 am

      most welcome smile

  • Reply Lux G. December 2, 2016 at 6:49 am

    Wow, how gorgeous is that. It really is good to be aware because obesity is a health issue that must be taken seriously.

    • Reply Purva December 7, 2016 at 5:32 am

      true..its a great initiative

  • Reply Lisa @ Midwest Glam December 2, 2016 at 7:40 am

    Kinda off topic, but I really love her eye makeup and brows! smile

  • Reply Mariyam December 2, 2016 at 2:38 pm

    This is such a great step against obesity!

  • Reply Gingi Edmonds Freeman December 4, 2016 at 3:57 am

    This is so important!! People just do not understand how pressing an issue this is.. especially in America! <3 – http://www.domesticgeekgirl.com

    • Reply Purva December 7, 2016 at 6:08 am

      VLCC really did a wonderful job smile

  • Reply Anubhuti December 5, 2016 at 8:29 am

    Great initiative..

  • Reply freshfacebeauty December 7, 2016 at 1:16 pm

    That is a very good initiative smile

    http://www.freshfacebeauty.in

  • Reply Black Dress Nails December 11, 2016 at 10:28 am

    Obesity gives rise to health problems, people need to maintain correct body mass index as it is good for their health and fitness, else diabetes, heart problems and BP problems may come about. Everybody should be active and eat right, it would leave them more energitic throughout the day, make them more happier and productive as well.

  • Reply Kiss & Make-up December 11, 2016 at 10:41 am

    This is good. There is so much disease already in the world, so why of why do we make ourselves sick by being overweight??

  • Reply Tattoos For Women December 18, 2016 at 2:28 pm

    Physical activity and right diet for body is important for good health… Those who are obese are at risk of developing so many health problems so its good to join a weight loss program that can balance their weight, this is very important for their good health.

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