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Asian Paints celebrates ‘World Interiors Day’

June 1, 2016

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All of us have some sort of ideas to decorate our Dream House, some want a pool outside , some want it full of greenery and some want it to look modern. In short, everybody has a plan for how they want their home to look like and interior is something that definitely needs a good planning. Asian paints celebrated ‘World Interiors Day’ with a unique movies-inspired workshop on interiors for consumers on 27th May,2016 at The Color Store in CP which was set up to educate the consumers and interior décor enthusiasts on colours and designs and how it can change their space.

 

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Asian Paints which was founded in 1942 has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 141.83 billion. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Idea Stores, Ezycolour services like Home Solutions & Colour Consultancy and Colour Next trend forecasting.

 

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Shruti Gupte, a renowned Film Production Designer, who has worked with popular films like ‘Aisha’, ‘Taare Zamin Par’, ‘Khoobsurat’, ‘Lunch Box’, hosted an exclusive workshop on how to draw inspiration from homes and office spaces designed in popular films. Through examples of her films, she covered various aspects from designing homes of characters in movies, to tips on how consumers can use designs seen in movies as an inspiration while decorating their homes. She explained how our personal and professional environments are an extension of our personality and should inspire our days, help create memories or convey our aspirations.

Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd, also described how the brand has always strived to engage consumers on painting and décor by sharing insights on how to choose the right colour to offering firsthand experience through interesting DIY activities through events and activities at the Colour Store.

 

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For those who are always looking for new ideas to do up their personal spaces with all that’s in vogue and colorful, this workshop at Asian Paints’ Colour Store, CP proved to be inspirational and experiential in equal measure.

 

Do check out Asian Paints Colour store in CP if you are planning to redo your interior decor.

See you in my next post smile

 

-Purva

 

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9 Comments

  • Reply Denise June 1, 2016 at 7:46 pm

    First time I have contact with Asian paints,nice to know that they also cooperate in films – I love the settings of some amazing movies and try to recreate the scenario at home – as much as I can!
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  • Reply Perkymegs June 2, 2016 at 5:43 pm

    wow great.Asian paints is really awesome smile

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  • Reply Chris June 2, 2016 at 6:58 pm

    I love Shruti Gupte’s workshop idea. It would be so much fun to design a room or home based on inspiration from a film.

  • Reply Anamika( NBAM) June 3, 2016 at 9:49 am

    Such workshops are really fun and great for the interior designers as well as for us consumers smile Well, Asian Paints ROCKS!

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  • Reply aiza June 4, 2016 at 12:23 pm

    wow ! this seems interesting asian paints are really nice

  • Reply Yamini@BeautyandBlush June 4, 2016 at 3:06 pm

    Purva Asian paints is the oldest brand available in the Indian Market and it is very trusted brand too . Interesting post.

  • Reply Arzoo June 4, 2016 at 3:20 pm

    Looks like this was a fun event, I wanted to attend it but couldn’t make it!

  • Reply ellesees.net June 7, 2016 at 1:34 pm

    I had NO idea about this, so thanks for sharing it with us!

  • Reply anubhuti June 9, 2016 at 10:42 am

    Sounds great smile
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