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Maybelline EyeStudio Lasting Drama Gel Liner – Black : Review , Swatch

July 1, 2015

Do you see your hands shaking and fingers trembling when you apply the eyeliner? If this is you, try a gel liner. A brush is the most convenient and easy method of applying liner as it gives you better control and grip. There are number of options available for a gel/cream eyeliner in the Indian market but the most reasonably priced is Maybelline so today’s review is about one of my favorite one – Maybelline EyeStudio Lasting Drama Gel Liner ( new 36 hr formula ).This one has replaced the older version and claims to be more intense, longer staying power and smudgeproof. Let us find out if it lives up to the expectations or not smile

Price : 475 INR

Quantity : 2.8g






What MAYBELLINE claims?

“Dramatize your eye makeup by lining your eyes with Eye Studio Lasting Drama Gel Liner. Featuring a clear gel base and an oil-free formula, this eye liner holds highly concentrated pigments for intense, long-lasting color. This gel eye liner also comes with a unique tip brush that evenly spreads color in a single stroke.

Here’s why you’ll love it:
• Smudge-proof, water-proof eye liner last for up to 36 hours
• Has an oil-free formula that holds highly concentrated color pigments
• Offers intense color for a dramatic effect


How to Use :

  • Dip applicator into the gel liner bottle and use.
  • Begin at the inner eye. Extend along lash line, continuing up towards the brow.







Oh I so love the packaging of this liner. It comes in a transparent square plastic container with a black plastic lid unlike the older version which had a frosty glass base along with a silver metal cap. I find this packaging better then the previous one because it is more sturdy and less bulky. There is a brush included in the pack which has soft fine bristles.


My Experience

I have used the previous version of it and this one, and I can tell that the texture of Maybelline EyeStudio Lasting Drama Gel Liner ( 36 hrs ) is definitely smoother and creamier then before. It glides on like butter and sets in a minute. The brush picks the product easily and lets you line your eyes with utmost precision. If you are a beginner you would take just 2-3 tries to get hold on the brush. What I like most about this liner is the color and the finish – it is the deepest black and it sets to a beautiful matte finish. It is waterproof and doesn’t transfers despite me having oily lids. It is smudge proof ( ofcourse only if you don’t rub your eyes badly ), it doesn’t go anywhere even from my waterline. Although gel liners should not be used on the waterline because they dry post application and can effect the vision, but still I wanted to see how it works. When I just started using this liner in place of my kohl, I did not have any issues like irritated or watery eyes but with days passing by it started to itch at the inner corners of my eyes , So if you wear contact lenses or have sensitive eyes like me then I would say just avoid using it on the waterline. This liner stays on for hours on the lids provided you don’t tamper your eyes too much and if you do you will see flakes of it coming off. It can also be easily removed with the help of olive/baby oil. I have been using it for quite a while now, I noticed that over a period of time, the liner tends to thicken a bit and loose its whipped texture – In short it starts drying out. I faced the same problem with the earlier version too ( Well ! I think thats the problem with all gel liners ). One thing to keep in mind is, Do not ,by any chance leave the cap open because if you do, this thing is going to become rock hard and then you will be trying out all tricks in the world to get your liner back in workable condition *blum*

Buy it from Nykaa or Koovs .













Overall Verdict

Overall Maybelline EyeStudio Lasting Drama Gel Liner is a great option for a gel liner available in India. It is creamy , easy to work with and handy. Above all it is comparatively cheaper then other gel liners. I would highly recommend it if you are looking for a budget friendly gel eyeliner. You must try it out. However I do not recommend it using on the waterline because Girls I know you don’t wanna loose your eyesight, right?  *acute*


Have you tried Maybelline Eyestudio Lasting Gel liner? Do you like it as much as I do ?

Cheers *kiss* 



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  • Reply Vishakha@Reviewwali July 1, 2015 at 7:29 pm

    yes Purva! This is my most favorite liner .. I love it crazily.. Its so so jet black and doesn’t budge for hours..

  • Reply Cláudia Isabel Pereira July 2, 2015 at 12:04 am

    fantastic review my dear, thank you so much for sharing! it sure looks like a really good gel liner smile xoxo

  • Reply Simera July 2, 2015 at 4:03 am

    Glad to hear you had a good experience with this eyeliner. I liked it but I like the L’Oreal gel liner a lot more.

  • Reply sindhu July 2, 2015 at 5:00 am

    Even I used the previous version and yet to try this… By the swatch it is evident that it is the blackest smile the prev version caused watery eyes when I applied it on lower water line. Let’s see how it fairs. Btw, missed your eotd smile

  • Reply supriya kabra July 2, 2015 at 7:31 am

    i am yet to try this gel eyeliner from maybelline.. looks pretty good. nice review dear and cool pics smile

  • Reply Tiya July 2, 2015 at 8:07 am

    I also liked this product a lot. Nice review Purva. Love your nail color too (i am a huge crush for color laugh). What’s the brand?

    • Reply Purva July 2, 2015 at 8:29 am

      Hey tia , Its by maybelline smile

      • Reply Tiya July 4, 2015 at 6:11 pm

        Thanks Purva. Very pretty shade. And sorry for the grammatical error “I am a huge crush!!!!” (where did that come from???) *sorry* *dash*

  • Reply Rakhi Singh July 2, 2015 at 8:30 am

    It’s my favorite gel liner of all time smile I really liked the detailed review laugh

  • Reply Shailja@BeABrideEveryday July 2, 2015 at 8:31 am

    I am using this one and its awesome. Glides smoothly without much dragging and has intense pigmentation. You have covered all the aspects in this review.. a job well done !

  • Reply ChicPeachyPink July 2, 2015 at 10:41 am

    Have heard a lot about this liner.. would love to try it soon as well smile

  • Reply Kashaya July 2, 2015 at 9:38 pm

    I like gel liners but I hate that they dry out so easely.

  • Reply melanie July 2, 2015 at 11:52 pm

    This looks great! Thanks for sharing!
    Melanie @

  • Reply Rashmi July 3, 2015 at 8:33 am

    This is always there in my wardrobe! Only thing is it dries up very quickly!!

  • Reply aditi July 3, 2015 at 8:43 am

    great review…..I’m yet to try gel eyeliners and this one sounds amazing smile

  • Reply Avantika July 3, 2015 at 9:34 am

    Great review! I use this all the of my favourite gel liners smile

  • Reply Himanshi July 3, 2015 at 2:21 pm

    This one is may favorite.. laugh

  • Reply nausheen July 3, 2015 at 7:42 pm

    This is my favourite liner forever, I have used 3 tubs of it till now. Yeah i love it that much smile

  • Reply anubhuti July 8, 2015 at 1:26 pm

    hands down it is one of the best affordable gel liners and I love it… keep the jar inverted(Cap down) and it won’t dry out very fast smile btw where is your evergood EOTD? smile

  • Reply puja gupta August 14, 2015 at 10:29 am

    This is my all time favorite eyeliner ..I always keep it on my bag..

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