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L’Oreal Color Riche Pure Reds Star Collection Lipstick – Pure Rouge : Review , Swatch , FOTD

February 26, 2015

Hey munchkins,

Looking for a perfect red lipstick for yourself? Worry no more because L’oreal has made the job easy for us. As you all know L’oreal recently launched their ‘Color Riche Pure Reds Star Collection’ which has 7 exquisite red toned lipsticks chosen by the famous 7 L’oreal Brand ambassadors. I own the color Pure Rouge by Freida which is considered to be a close dupe of MAC Ruby Woo ( I know, now this review would interest you more then ever *blum*  ). So let me share my thoughts about this lippie in detail now smile

Price : 995 INR

Quantity : 4.2 g






What L’OREAL Paris claims?

“The Color Riche Pure Reds Collection is created with a revolutionary and innovative formula that delivers bold, luscious color that lasts for a full 6 hours, making it the ultimate beauty indulgence. Pure pigments deliver intense color and Jojoba oil gives perfect hydration up to 4 hours. The range includes 7 exquisite matte shades. “


How to Use :

  • Prep your lips with a lip balm .
  • Apply lip liner to accentuate the shape of your lips.
  • Apply Color Riche Pure Red starting from the cupid’s bow to the corners of your lip for glorious red lips.


Available shades :

  • Pure Garnet – Sonam Kapoor
  • Pure Scarleto – Blake Lively
  • Pure Rouge – Frieda Pinto
  • Pure Vermeil – Fan BingBing
  • Pure Brick – Aishwarya Rai
  • Pure Amaranthe – Gong Li
  • Pure Fire – Li BingBing








L’Oreal Color Riche Pure Reds Star Collection Lipsticks come in a black plastic case each having the signature of shade’s ambassador in gold. Because the lipstick has a plastic packaging, it is fragile and definitely needs to be handled carefully. The good part is that it has a colored block at the front to display the shade of the lipstick which makes it very easy to locate a particular shade. I find the packaging an absolute stunner.


My Experience

Red lips look hot and I have been literally trying my hands on all possible red lipsticks, to quote it right I’d rather say ‘EXPERIMENTING’. With so much of raving about Loreal ‘Pure reds’ range , I could not stop myself but get one and amongst 7 enthralling shades of RED, what caught my attention was ‘Pure Rouge’.

Pure Rouge is a classy deep red shade with cool undertone. The color isn’t too flashy or dull and imparts an instant glow to the entire face so it should suit majority of Indian women. Texture is creamy and it sets to a semi-matte finish within minutes, making it a comfortable wear without giving dry/flat appearance. It  adds bit of shine that reflects the light giving an appearance of fuller lips. I also find it quite moisturizing ( could be because of jojoba oil present in it ) so I don’t really feel the need to pile on lip balm underneath but if you have extremely dry lips, you might not want to skip this step along with proper exfoliation ofcourse. With one stroke you get a high dose of pigment on your lips so you might not need layering it multiple times however to get a completely opaque coverage just two swipes would do ( Girls with pigmented lips are going to love it ). It doesn’t have any noticeable scent which is a plus. Since it is a dark color, I prefer lining my lips with the help of a brush prior to application. I haven’t noticed any feathering or bleeding of color which is a common thing with deeper colors like this. It lasts on the lips for 5-6 hours with meals leaving behind an even stain. It doesn’t settle into the lines but I have observed it getting transferred a little ( Not a lot ) which can be reduced to negligible if you blot it once with a tissue paper once or set it with a compact powder.

Overall, it is an amazing lipstick with a wonderful formula. You definitely gotta have atleast your one Perfect Red from the L’Oreal Color Riche Pure Reds Star Collection. These would look great when you are out for a party or attending a special occasion. And if you are in a doubt on which color to pick .. shut your eyes and get Pure Rouge- a color that should suit any and every Indian girl ..Not just Indian but any ethnicity smile

Available online at













Overall Verdict

I Love it. No Kidding ladies .. Do not miss it by any chance laugh It is definitely a little pricey but its worth it. You just need this one lipstick in your bag and you are good to go.


Did you get one from this wonderful collection? Which one is your favorite color?Don’t forget to comment *kiss*

Hugs laugh




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  • Reply Richa Saxena February 26, 2015 at 5:06 pm

    This certainly looks like a gorgeous range! I have to review so many lipsticks right now that’s why I am not indulging in these but I cant say I Am not tempted…You look lovely babe smile This is gorgeous on u!!!

  • Reply Beepsa February 26, 2015 at 5:09 pm

    Hot… Just love this colour. It looks so perfect on you….. I too love reds but nowadays I’m trying all kinds of colour.

  • Reply Fatima Nayani February 26, 2015 at 5:52 pm

    Nice detailed review Purva! I too love this shade and I’m going to grab it soon.

  • Reply Zahira Shaikh February 27, 2015 at 5:47 am

    Lovely shades… I am kind of liking all the shades. The one you pick is bang on shade.

  • Reply Anubhuti February 27, 2015 at 7:58 am

    nice review Purva. I’m eyeing this for long suits you really should wear it morw often..

  • Reply Meghana February 27, 2015 at 10:29 am

    All the shades are bright, perfect on fair skin smile

  • Reply mily February 27, 2015 at 10:36 am

    This lipstick will be with me always!! I have already bought backups!!

  • Reply Neha Mishra February 27, 2015 at 11:08 am

    Amazing shade….n its looking fabulous on u…. smile

  • Reply Lancy February 27, 2015 at 11:31 am

    Looks gorgeous on you!! smile

  • Reply Melanie February 27, 2015 at 11:50 am

    That lipstick looks amazing! Thanks for sharing!
    Melanie @

  • Reply Paola February 27, 2015 at 12:16 pm

    I love this spade of red…. very cool!!!
    xo Paola
    My Facebook

  • Reply Swathi February 27, 2015 at 12:18 pm

    Looks gorgeous on you smile This lipstick is my love…ha ha.

  • Reply Simera February 27, 2015 at 3:07 pm

    Beautiful shades. The color looks fabulous on you.

  • Reply Shreya February 27, 2015 at 3:07 pm

    Lovely pictures dear ! the shade looks stunning on you

  • Reply nausheen February 27, 2015 at 4:25 pm

    What a gorgeous shade it is, you look so lovely dear smile

  • Reply swati February 27, 2015 at 8:26 pm

    i love this color….it looks so pretty on you smile

  • Reply Sindhura Gurazada February 27, 2015 at 10:26 pm

    Such a nice one .. It suits you very well <3

  • Reply Lia February 28, 2015 at 6:30 am

    This is really hard to decide which is the best red shade among all these, loved the swatches Purva smile :*

  • Reply Shailja@BeABrideEveryday February 28, 2015 at 7:26 am

    I do not own any lipstick from this range yet but looking at the hype I think I might get one for myself smile Lovely reviewed purviii

  • Reply Kiss & Make-up February 28, 2015 at 10:35 am

    This is a wonderful red for you!

  • Reply MilanoTime February 28, 2015 at 10:54 am

    Amazing one dear!
    Wish you a happy Saturday!
    New post on my blog:

  • Reply supriya February 28, 2015 at 1:04 pm

    Looks super awesome on u

  • Reply krithi February 28, 2015 at 4:06 pm

    looking so nice Purva

  • Reply Lux Ganzon February 28, 2015 at 6:16 pm

    My favorite shades so far. So fierce.

  • Reply Margaret Dallospedale February 28, 2015 at 10:32 pm

    Hi sweetie
    this review is amazing
    Your are a beautiful beauty and fashion blogger Purva.
    Maggie D.
    Fashion Blog Maggie Dallospedale fashion diary

  • Reply Melanie March 1, 2015 at 12:53 am

    I love this red color– it looks incredible!
    Melanie @

  • Reply Megha March 1, 2015 at 6:34 am

    It is indeed a very hottie shade. U r lookin gorg smile

  • Reply Diana Livia March 1, 2015 at 9:58 am

    The red lipstick is so hot smile *good*

  • Reply Elena March 1, 2015 at 11:11 am

    I love THIS RED!
    You look so amazing smile))


  • Reply Andraxela13 March 1, 2015 at 12:34 pm

    All of the shades are simply amazing! I wanna buy the exactly shade you wear! P.S : you look so beautiful. kisses

  • Reply cvetybaby March 1, 2015 at 1:58 pm

    Nice and rich color! Perfect on your lips! You are so beautiful!

  • Reply Makeupmirrornme March 1, 2015 at 3:23 pm

    The shade is pretty gorgeous, lovely on you smile

  • Reply Min March 1, 2015 at 4:37 pm

    I already have my perfect red lipstick by YSL, so I won’t be buying this anytime soon.. smile

  • Reply Kashaya March 1, 2015 at 4:48 pm

    Looks like a lovely

  • Reply crafty-zone March 1, 2015 at 8:13 pm

    Personally I love all of those shades, because in my opinion they’re all beautifully 😉 And this one, from your review is stunning and it suits to you a lot, dear Purva! smile

  • Reply Natasja March 1, 2015 at 10:44 pm

    I understand why you love it so much. I wonder whether or not they have this collection over here. I don’t think so.. I should find out!! I want to try it too laugh oh-so pretty!!

  • Reply Tina Bradley March 2, 2015 at 2:50 am

    What a lovely shade of red! You look fab in it, too! T.

  • Reply Preethy@Prettykooll March 2, 2015 at 5:57 am

    Love this red, suits you well

  • Reply Reichel March 2, 2015 at 9:59 am

    I’ll will look for them, I love this shades!! laugh

  • Reply ChicPeachyPink March 2, 2015 at 10:11 am

    Love the shade… u look stunning in it… smile

  • Reply Pilar Ayuso March 2, 2015 at 11:07 am

    Love this lip!! her color is perfect!!

  • Reply Rashmi March 2, 2015 at 12:02 pm

    Certainly looks superb on you purva!!!

  • Reply MilanoTime March 2, 2015 at 2:18 pm

    Wish you a great Moday!
    New post on my blog:

  • Reply Poo@beautyandmakeupmatters March 2, 2015 at 4:49 pm

    This is my favorite shade from the collection.. <3 It looks absolutely ravishing on u.. <3 I goot aadd it to my vanity soon! smile

  • Reply HImanshi March 2, 2015 at 5:49 pm

    Loving this red color but I want to try Pure Garnet – Sonam Kapoor..This color is so in right now laugh

  • Reply Gabrielle March 2, 2015 at 8:37 pm

    This is a new introduction for me, I hadn’t seen this lipstick before now – the colour is so strong and powerful! smile

    Gabrielle | A Glass Of Ice


  • Reply Prerna March 3, 2015 at 12:57 am

    I love this red on you!! I so awnna get it now!!

  • Reply Nisha@ThePinkTrends March 3, 2015 at 9:24 am

    You rocked it girl.I simply love this range

  • Reply Farah Pasha March 4, 2015 at 1:42 pm

    You nailed this color seriously. This red color suits you a lot and You have Pretty eyes.

  • Reply danielle March 5, 2015 at 6:07 pm

    looks like a really lovely color!

  • Reply Jinse March 6, 2015 at 12:40 am

    My favorite from the range and it looks super hot on you Purva!! <3

  • Reply Kajal March 11, 2015 at 10:43 am

    Lovely shade *blum*

  • Reply Natalye March 11, 2015 at 6:56 pm

    love the color! I’m such a sucker for red lip anything lol!

  • Reply smashinbeauty March 15, 2015 at 3:54 pm

    I don’ know which shade I love more. *kiss*

  • Reply sindhu March 23, 2015 at 1:33 pm

    such a beautiful red…. perfect for wedding and parties… lovely clicks…

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